Your Sign Proof: Part One
So, after the long journey of coming up with a concept, selecting a color scheme, writing copy, and finding a sign company that is right for your project, now is the moment of truth: the proof. It may be tempting to give it a quick once-over and sign off, but you can never be too careful. As the customer, you are responsible for approving the project before it goes into production, so you must ensure it is exactly what you need. Here are some tips to keep in mind when going over your proof:
Check – and Recheck – Spelling
A high quality, professional business sign becomes a hunk of junk when a spelling mistake is made. Make sure to check your copy multiple times to ensure any spelling, grammar, and punctuation is all correct. We do our best to catch and correct any mistakes, but ultimately you give the go-ahead on your project, exactly as it appears in the proof.
Verify Your Business’ Details
Like spelling mistakes, having incorrect contact information on your sign or promotional materials sends a bad impression to customers and clients. Make sure all information is accurate and up-to-date, and be careful not to overload the design. If having your address, URL, Facebook, and phone number makes for an unattractive, cluttered mess, go with the basic essentials.
Look At a Hard Copy
If you request your proof to be emailed, it is helpful to print and examine it, rather than checking it on your computer or mobile device. With a hard copy, you can make any markings or notes necessary, and get a better feel for the finished product.