Trade Show Display Ideas for Twin Cities Businesses
According to ProAccess Incorporated, 76 percent of those attending group meetings have a pre-screened list of trade show displays to visit even before they set foot in a convention hall. How can you make your trade show display “pop” to any potential new customers — thus making sure you’re on their A list for the next mass meeting?
First, it’s especially important to make sure your brand and logo are operating smoothly. Visual and conceptual consistency don’t have to be expensive, but they do have to be well-thought out, which takes time and planning. For example, think two-color line art rather than full-color splashes when ordering a variety of trade show displays.
Second, don’t underestimate basic human psychology and persuasion techniques. Even though Sam or Jan may have been your trade show display hosts for years, invest in and train new blood that you know appeals to your target demographic. Which leads to the next point: who is your target demographic? Do you want more of the same customer base you’ve been connecting with for years, or is it best to spend some time fine-tuning your trade show display for new demand? If you’re savvy enough to keep your trade show display budget viable, then put in the effort toward ‘taking the next hill,” so to speak. If you know the new decision-makers for your product are getting younger, try the interactive displays rather than the brochures that worked for the older folks.
Finally, play spy. Build enough time into your trade show display prep time to do a little surveillance of the competition. It’s been said that the sincerest form of flattery is copying; journalists and designers called it a “swipe file” in the old days, and creative adaptation and synthesis is probably a more apropos perspective. Perhaps you’re already overshooting and your trade show display merely looks garish compared to similar others. But more likely your peers have moments of genius like you, and if you really succeed in assimilating the best of the best in your industry, your trade show display booth will be the one to copy next year. To explore your options for the next industry trade show, give Signsational Graphics a call at 651 633-2233. Our display experts can help you decide on something that is well-designed, eye-catching, and unique to your brand.