Tips For Creating the Best Lobby Sign in Minneapolis-Saint Paul
So, you’ve managed to get the customer in the door; what do you do next? Direct them with a high quality lobby sign, then sit back and watch your business soar! Effective lobby signs are a great way to make a positive first impression with both customers and potential employees, giving them the critical information that will keep the coming back. When designing a great lobby sign, keep these criteria in mind:
Easy to Read
When it boils down to it, your sign is only as good as your customer’s ability to read it. This is not the time for clutter or paragraphs; be direct, brief, and clear. Lettering should be clean with bold and streamlined graphics to get your message across. If multiple colors are used, they should all contrast with each other, as well as their background, to guarantee maximized readability.
Today’s marketing-savvy customers are aware of the difference between high and low quality signage. Cheap materials, cheesy graphics and fonts, or do-it-yourself signage will speak volumes about your business – and not in a good way. Invest in a well-made sign that truly showcases just how trustworthy and professional your business is.
Customers will lose faith in your business if they don’t think you took the time to spell check. Errors in spelling, grammar, and punctuation send a message of laziness and unprofessionalism, which may drive potential customers straight to the competition. Even if you think your sign is typo-free, run it by an editor or a few friends before you have your lobby sign printed. A sign company will help check it for you, but if you approve a less-than-perfect proof, there is nothing they can do.
Reflect Your Unique Brand
Great lobby signs blend in naturally with the ambiance and decor of your surroundings, while presenting your business in a comforting way. The important factor here is that it communicates the right message, properly reflecting your business image. You can have a funky sign in a hip, modern office, but it might not fly in a marble-floored bank building. If you are unsure of how well your design will perform, get an expert opinion not only on the sign, but also on the way it fits within the context of your business and environment.
So, now that you have some basic information on creating a great lobby sign, think about your particular business and what a lobby sign can do for you. Brainstorm some ideas and give Signsational Graphics a call at 651 633-2233. We are ready and eager to create the perfect lobby sign for your business.