Tips For A Great Business Sign

Everyone knows that signs are essential for a business to get noticed, but what about the design and content of the sign? How much of a difference does that make? The answer: a lot. Professional and well-designed signage tells the community that your business does high quality work and that you take pride in your image. It encourages people to interact with your business and hopefully, to become repeat customers. Now, what are the important aspects that you need to pay attention to?


We all love a great typeface, but not all fonts are created equal. It is crucial that your sign is legible, otherwise it’s not doing its job. Now, this doesn’t mean you have to stick with something basic like ┬áTimes New Roman, but make sure each letter is easily recognized. If you’re unsure about your chosen font, have someone else try to read it, or consult with your designer.


The colors used in your signage will make a huge difference in how it is perceived by the viewer. Many companies choose to use their brand colors, which is great because it keeps things uniform and subtly familiarizes consumers with the company. You’ll want colors ┬áthat pop, but stay away from intrusive hues. Neon colors might catch the eye, but it’s not always flattering.



Beyond the design of the sign, the message is equally important. It needs to be clear and concise so that the viewer knows what you’re trying to convey in seconds. Depending on the size and purpose of the sign, this typically means 3 – 5 words maximum.


Having ample white space on your sign helps with legibility and makes it appear more professional. You want your sign to deliver your message to the community in an attractive way. A cluttered sign simply looks sloppy and oftentimes the message is lost in translation.


Designing an effective sign can be hard, but Signsational Graphics is here to help! Give us a call at 651 633-2233 to speak with one of our professional designers and start seeing your ideas come to life.