The Proof: The Final Step?
So, after the long journey of coming up with a concept, selecting a color scheme, writing copy, and finding a sign company that is right for your project, now is the moment of truth: the proof. It may be tempting to give it a quick once-over and sign off, but you can never be too careful. As the customer, you are responsible for approving the project before it goes into production, so you must ensure it is exactly what you need. Here are some tips to keep in mind when going over your proof:
Check – and Recheck – Spelling
A high quality, professional business sign becomes a hunk of junk when a spelling mistake is made. Make sure to check your copy multiple times to ensure any spelling, grammar, and punctuation is all correct. We do our best to catch and correct any mistakes, but ultimately you give the go-ahead on your project, exactly as it appears in the proof.
Verify Your Business’ Details
Like spelling mistakes, having incorrect contact information on your sign or promotional materials sends a bad impression to customers and clients. Make sure all information is accurate and up-to-date, and be careful not to overload the design. If having your address, URL, Facebook, and phone number makes for an unattractive, cluttered mess, go with the basic essentials.
Look At a Hard Copy
If you request your proof to be emailed, it is helpful to print and examine it, rather than checking it on your computer or mobile device. With a hard copy, you can make any markings or notes necessary, and get a better feel for the finished product.
Is Everything Scaled Correctly?
Look over the basic design layout – is everything proportional? The size and placement of your text and images is very important, so you must make sure it is exactly the way you want.
Check the Colors
Make sure to discuss your chosen color scheme with your designer when going through the planning phase. Sometimes the color you see on your screen is slightly different from the one that will be printed, so you may want to be prepared for a slight difference. Of course, you can always ask your designer for suggestions on alternatives that are close to what you had in mind, but will transfer exactly from screen to print.
Handle (or Know) the Material
It is important to be familiar with the material your sign, poster, banner, trade show tablecloth, or other promotional pieces will be printed on. This will give you a clear idea of what the final product will look and feel like, as well as what kind of maintenance or cleaning you will have to do to keep it looking new and professional.
Get a Second Opinion
Finally, it is always a good idea to get a second opinion on your project before signing off on it. Ask a customer, colleague, family member, or friend what they think of the entire design. You may really like it, but come to find that your customers don’t! And in the end, it is their opinion that matters the most.
At Signsational Graphics, we do everything we can to guarantee 100% satisfaction on all of our completed projects. We take great care in putting together proofs of your ideas, shown as close to the final product as we can possibly get. If you have any questions regarding the sign production process or how to get your project in motion, give us a call at 651 633-2233 today!