The Art of the First Impression
Lobby signs are one of the most important pieces of your marketing strategy. They often serve as the initial contact a potential customer has with your business and you want it to be communicating the right message. An attractive, high-quality lobby sign will:
Deliver Your Message
Have you ever driven past an unfamiliar business and was completely deterred from going inside due to old, outdated signage or a rundown building? The answer is most likely yes, as the majority of people tend to judge the quality of products and services by the company’s image. Just like you want to impress people on the outside, you want them to feel comfortable and confident when they finally make it inside, too. Let your lobby sign tell them what they can expect!
Emphasize Your Brand
Every business wants to get their specific products and/or services out there on a wide scale, but sometimes differentiating yourself from the competition can be an uphill battle. Beyond product quality and customer service, you can also accomplish this by having an image that is appropriate for your company’s strengths. By incorporating creative lobby sign design and staying true to your logo, you can appear more professional, innovative, affordable, or whatever image you employ to set your business apart from the competition.
At Signsational Graphics, your image is important to us. Let us help show your customers that you take pride in the aesthetics and vision of the company. Call us today at 651 633-2233 to explore the limitless options when it comes to designing and installing your new lobby sign.