Lobbies Aren’t Just For Basic Lobby Signs
When it comes to your business or where you work, you know exactly where you are and why you are there. It is second nature for you and it seems that everyone should feel the same, but that is not the case. As you know, when you enter a place of business the first thing you will see is the lobby; Believe it or not this room is the best place to advertise who you are.
“That’s crazy, why would my lobby be a place for advertisement”?
Well, let’s say someone is coming in for a meeting as a potential client. While they are in the lobby, they will undoubtedly scope out the environment and form an opinion on your business (whether they are fully conscious of it or not). If all they see are blank, stark white walls, then all they may feel that you aren’t putting much time and effort into the appearance of your business.
There are several different types of signs you can use as an advertising and marketing tool for your business’ lobby. The following are a few of the more common types:
Name plates are generally very basic signs, but they offer a lot of potential when it comes to placement and design. These are commonly smaller than your typical acrylic board or foam lobby sign, and feature the company name and logo. These are also great for branded control panels, serial number plates, and model number plates.
These signs offer a little more than just your company name and they can be purely business focused, or used to recognize others. To show your brand, you can use them as interior office signs, desk name plates, and door signs. To honor customers, employees, or people in your community, you can use them for dedications, memorial plaques, and even historical markers.
Also known as way finding signs, ADA signs are generally a requirement for most buildings and can easily be branded to fit in with your company image. These signs provide directional assistance, indicating meeting rooms, telephones, restrooms, emergency exits, and any other area of the building that a customer or client would need to be directed to. Why let them blend in with the wall? It’s a great opportunity to add flare to your space and reinforce your brand in the minds of the customer.
In the same realm as some architectural signs, recognition signs are meant to boost employee morale. They can showcase sales achievements, years of service, a hall of fame, employee of the month, and anything else you can think of. Employees will feel valuable and acknowledged, while customers will see how great your business is doing and how you recognize your employees’ achievements.
Regardless of what type of business environment you are in, it is imperative to have some type of lobby signage, as well as other interior signage. It helps people get a better understanding of who you are and what you represent, as well as keep you in their minds for the future. For all your interior signage needs, give us a call at 651 633-2233. We specialize in lobby and extra interior signage, and can answer any questions you may have.