Is It Time For A Makeover?
You may not like it, but a lot of people will judge your business based on its appearance. If your signage is old, ragged and out of date, they are likely to assume the same about the products or services you offer. You can of course combat this, but your game plan should encompass all areas of your business. This includes your logo, marketing materials, website, company vehicles, employees and the indoor and outdoor state of your building(s). Always keep in mind your end goal, or what you want the makeover to achieve. You may be looking to attract new (or specific) customers, to one-up the competition, or to be able to increase prices, all of which can have a great impact on your company’s success and longevity.
Everyone understands the importance of a logo, but what happens if it stops being relevant to the business? On one hand, your brand or business is likely strongly associated with the image, but on the other, what if it no longer communicates the right message? This is a hard decision to face, but with the right guidance, your logo can evolve as business evolves. Consider the strengths and weaknesses of the current image, and ask the opinion of your employees and customers. You may be surprised at the feedback you receive.
Marketing Materials and Website
Just like your logo, the look and feel of your marketing materials and website will communicate the nature of your business to others. You’ll want to make sure that the color, style and message is consistent to ensure maximum customer engagement and retention.
Have you ever considered wrapping your vehicle to help showcase your business? It’s a great, cost-effective solution to marketing, but did you know you can wrap just about anything? Poles, columns, garbage cans, tables, benches, countertops and much, much more can be wrapped with your company logo or any other design that you see fit. These can be done on both indoor and outdoor pieces and will last for years! And, with such a variety of surfaces to cover, you can get extremely creative in the design and execution.
You may not figure in the employee aspect of a company makeover, but it could be one of the most important parts. If your employees are dissatisfied with their jobs and lacking motivation, your company is losing money. They may also be expressing their dissatisfaction with others, which can hurt your company’s image the same way a dirty, old sign can. Start by really listening to your employees and hear what they like and dislike about both the job and the work environment. You might find that something as simple as a improving the décor will have a huge impact. This will likely improve customer service as well, which is also a big part of the company’s image.
A well kept and inviting building will encourage customers to approach your business. Whether it needs a new coat of paint, graphic wallpaper to distract and dazzle, or new signs, it is important to keep up a neat and professional look.
When it comes to the company makeover, look no further than the experienced team at Signsational Graphics. We’ve helped several companies with their updating and rebranding efforts and have the expertise to get it done to your specifications, on time, and within budget. Call us today at 651 633-2233 to take the first step toward a refreshed and rejuvenated company image.