How Believable Is Your Advertising?
MDG Advertising was able to put together a very informative infographic on advertising and branding, using information gathered from a Nielsen report. It illustrates the report’s findings regarding consumer’s perceived trustworthiness and relevance of various advertising outlets. In short, editorial content is perceived to be one of the most trusted and relevant advertising outlets, with online banner ads being the very least. What kinds of advertising does your business currently employ? Enjoy the infographic below to see where you may lie in terms of effective advertising.
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Infographic by MDG Advertising