Going Digital in 2014
Each year, investing in and making the switch to dynamic digital signage continues to grow in popularity. In 2013 alone, nearly $14 billion was spent worldwide going digital and it has been projected that we’ll see 5% annual gains through 2017. So, why are so many businesses champing at the bit to get on board? Let’s take a look at the advantages and disadvantages.
The message can (and should!) change.
Dynamic digital signage allows your company to target certain customers with customized messages on any day and at any time. You have the ability to quickly and easily change the content based on current market conditions, business objectives, or for any other situation. Having regularly updated content will increase the relevance of your business and keep customers interested, especially because…
Digital signage engages your customers more effectively.
Much research has been done on the difference between digital and non-digital signage and the impact dynamic digital signage has on the customer’s experience. Motion and sound, combined with vibrant color and/or sharp graphics, are top notch attention grabbers. Considering you only have an average of 2 – 3 seconds to convey your message before the customer becomes disinterested, any eye-catching detail can give you a better chance of having that message truly recognized and retained. Several studies have even found that having digital vs. non-digital displays in view of customers can even reduce their perceived wait time in line, as it draws interest and curiosity. Dynamic digital signage can even serve as a form of entertainment fitting any budget because…
The sky is the limit.
Digital signage comes in many forms. From a basic digital player that showcases a set of images to intricate, interactive displays, even the smallest of companies can afford to get in on the fun. For those who may be concerned about what kind of payoff they can expect from going digital, the return on your investment is even measurable, with many companies offering simple software that tracks impressions, dwell time, and customer demographics.
Now, there’s got to be something disadvantageous to going digital, right? Well, that is a matter of opinion.
In many cases, your target audience is on the move.
Even though dynamic digital signage has made its way into places like banks, hospitals, and other environments where the audience has at least a little time to dawdle, a large amount are found outside businesses along roads and highways. In these situations, it is critical that the message is brief, succinct and interesting. Of course, this problem isn’t just in the digital world, but for all outdoor signage. With a little creativity and some help from your friends at Signsational Graphics, you only need concern yourself with the positives!
Contact us today at 651 633-2233 to explore your options for dynamic digital signage. We look forward to moving your business forward!